
A smarter way to brush brighter.
Niacinamide-powered foaming toothpaste designed for a cleaner, fresher daily brushing routine, with visible surface-stain support and a convenient pump format.
BUY 2 GET 1 FREE · SUBSCRIPTION
Everyday surface-stain care
Designed for visible surface build-up associated with everyday food and drinks.
Light foaming texture
Creates a fresh, comfortable brushing experience without another routine step.
Convenient pump format
Controlled dispensing keeps the everyday brushing routine simple and clean.
See it. Use it. Feel the difference.
Every detail is designed around a simpler, fresher daily brushing experience.
Ingredient-led daily oral care.
Designed for a brighter-looking, cleaner daily brushing routine.
A formula built for everyday brushing.
8X Niacinamide meets a lightweight foaming texture in a formula designed around daily surface-stain care and a refreshing finish.
Press once. Keep it simple.
A controlled pump makes daily dispensing cleaner and easier.
Light foam. Fresh finish.
A lightweight texture that spreads naturally during brushing.
Press. Foam. Brush.
The 8X experience is simple by design. Your everyday brushing routine stays familiar — the product just makes it feel better.
Press
Dispense a small amount onto your brush.
Foam
Let the lightweight gel spread and foam.
Brush
Brush thoroughly and rinse as usual.
Built for the way you actually live.
Coffee in the morning. Busy days. A quick brush before bed. 8X is designed to fit into the routine you already have.
Same brushing time. A fresher experience.
Designed for morning and night without adding another step to your routine.
Your routine doesn't need to become more complicated. It just needs to feel better.
8X keeps the familiar brushing habit while adding a foaming texture, controlled pump format and everyday surface-stain support.
See 8X in everyday routines.
✨ PRODUCT IN USE
Made for the bathroom counter
A compact 100ml pump format designed to stay ready for everyday brushing without adding another step.
🪥 BRUSHING ROUTINE
Easy morning & night use
Use it as part of your normal brushing routine, whether you prefer a manual or electric toothbrush.
💙 DAILY ROUTINE
Simple pump dispensing
The pump format is designed for controlled dispensing and a clean, straightforward brushing setup.
☀️ MORNING READY
A fresh-feeling start
Built around a fresh, cooling brushing experience that fits naturally into your morning routine.
☕ EVERYDAY STAIN CARE
For coffee & daily habits
Designed to support the appearance of visible everyday surface stains as part of consistent brushing.
💧 PUMP FORMAT
Clean, compact & countertop-ready
The 100ml bottle keeps the routine simple and stores neatly beside your toothbrush.
Lifestyle images shown above are product-use visuals. For verified purchaser experiences, see the customer review section below.
Before you make it part of your routine.
It is designed for daily brushing routines. Follow the product label directions and consult your dentist if you have specific oral-care concerns.
One 100ml bottle typically lasts around 6–8 weeks, depending on how much you use per brushing and how frequently the bottle is used.
Yes. It can be used as part of a normal brushing routine with either a manual or electric toothbrush.
No toothpaste should promise permanent whitening. This product is positioned around visible surface-stain support and a brighter-looking smile with consistent use.
Yes. The current product page offers a Subscribe & Save option with 20% off and delivery every 30 days, with the option to cancel anytime.
Keep your daily smile routine stocked.
Get 3 bottles with our Buy 2 Get 1 Free offer — an easy way to keep your morning and night routine ready.